Move to Millions by Dr. Darnyelle Jervey Harmon

Author:Dr. Darnyelle Jervey Harmon [Dr. Darnyelle Jervey Harmon]
Language: eng
Format: epub
Publisher: Morgan James Publishing
Published: 2024-11-15T00:00:00+00:00

I have worked with a lot of people to help them with sales. Sales is one of those skills that you have to master because you will always be selling. Now, please keep in mind that selling is not convincing; it’s about the power of persuasion. In fact, I encourage you to never convince anyone to let you change their life. That is what will happen when they hire you. You will change an area of their life. Instead, I invite you to use your power of persuasion to help them decide to solve a problem they have already been actively seeking a solution to without your help thus far. The persuasion helps them come to the realization that now is the time to get the help they need.

With a firm understanding of the sales conversation, you’re ready to take a leveraged approach to sales by building your sales suite. To build your sales suite, you first need to determine the sales tool that will work best for your pinnacle client. There are several tools to choose from, but you need to understand how your ideal client wants to learn about how you can help them before you choose. That way, you ensure that getting enough traffic into your chosen tool will achieve your goals.

At the time of writing this book, your sales tool options include:

Enrollment webinars—The webinar is becoming an increasingly popular way to enroll new clients in a leveraged format. The webinars that convert the best and lead to high-end program sales are designed to be anywhere from forty-five to ninety minutes in length. Your pinnacle client will determine how long your webinar should be. As long as you cover the important phases as outlined above, you’re good. There’s an old school paradigm that doesn’t believe that you can sell higher end programs without a sales call. We do it all the time.

Sales pages—This is a page on your website that highlights the sales conversation in the form of marketing copy. The copy follows the natural progression above so that as your pinnacle client reads it, they come to the conclusion that this is the solution they’ve been seeking. Since it’s not a live conversation, the tone of your copy will need to infer what their problem must be for your offer to be the solution they most need. If you’re using this sales tool, it will be imperative that you have a way to track who actually went to your sales page so you can follow up with them.

Requests for Proposal (RFP)—Typically only used in government, non-profits, or corporations, this sales tool offers the least amount of flexibility. In general, organizations who request a proposal have a defined process that you can’t circumvent, and they are often price shopping. This is the one tool that isn’t a leveraged sales tool. It is what it is. If you work with organizations, you’ll have to play by their rules. It won’t be all bad though. The pay days are much more lucrative if you can make it through the proposal process.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.